In 6m Inflatable plane model large airplane model for advertising/outdoor show/festival events., Elisabeth Pointon explores language, accessibility and representation as informed by her experiences in the workplace at a luxury car dealership. Pointon appropriates the visual language of advertising to comment on the traditionally white and masculine-led environments of both the workplace and the art world, imbuing the talk of “big business” with genuine earnestness.
6m Inflatable plane model large airplane model for advertising/outdoor show/festival events. stems from Pointon’s year-long project WOULD YOU LOOK AT THAT. This project takes as its point of departure Plane Text, an aerial exhibition curated by Adam Shopkorn for the 2012 Art Basel Miami Beach fair, which featured contributions by fifteen artists whose practices incorporate text and was flown over the Miami skyline in four-hour periods over four days. All but three of the artists were male and all but one was white. Pointon responds to the implications of this work as it relates to power, representation and public space. foregrounding accessibility and humour as tools integral to fostering connectedness. Her larger works often act as a kind of big romantic gesture towards the workplace while also interrupting dominant corporate language and the power attributed to it.